Ad sizes for every popular platform
Recommended image and video dimensions for Meta, Google, YouTube, X, LinkedIn, TikTok, Pinterest and Snapchat—plus the five exports that cover most campaigns.
Last reviewed 29 September 2026
Fastest way to start
Build these five sizes first
This compact set covers the dominant social shapes. Adapt the composition—not just the crop—so the subject, logo and message stay clear.
1080 × 1080
1:1 · Meta, X, LinkedIn, Google and YouTube
1080 × 1350
4:5 · Meta and LinkedIn mobile feeds
1080 × 1920
9:16 · Stories, Reels, TikTok, Shorts and Snapchat
1200 × 628
1.91:1 · Google, X, LinkedIn and Meta landscape placements
1000 × 1500
2:3 · Pinterest standard Pins
Meta: Facebook and Instagram ad sizes
Build square, portrait and full-screen versions to cover feeds, Stories and Reels.
| Format | Size (px) | Ratio | Best for |
|---|---|---|---|
| Feed square | 1080 × 1080 | 1:1 | Reliable across Facebook and Instagram feeds |
| Feed portrait | 1080 × 1350 | 4:5 | Uses more mobile screen space in feeds |
| Story / Reel | 1080 × 1920 | 9:16 | Keep key text away from interface areas |
| Landscape link | 1200 × 629 | 1200:629 | Useful for links and landscape placements |
Meta can crop media differently by placement. Check the placement previews before publishing, especially for automated placements.
Official specsGoogle Ads ad sizes
Responsive campaigns need strong square and landscape assets; uploaded banners need exact dimensions.
| Format | Size (px) | Ratio | Best for |
|---|---|---|---|
| Responsive landscape | 1200 × 628 | 300:157 | Responsive landscape asset |
| Square | 1000 × 1000 | 1:1 | Responsive square asset |
| Portrait | 1200 × 1500 | 4:5 | Adds coverage for taller placements |
| Medium rectangle | 300 × 250 | 6:5 | Common uploaded display banner |
| Large rectangle | 336 × 280 | 6:5 | Common in-article placement |
| Wide skyscraper | 160 × 600 | 4:15 | Desktop sidebar placement |
Responsive assets may be cropped and combined automatically. Uploaded image ads require exact dimensions; Google’s current help page lists all accepted banner sizes.
Official specsYouTube ad sizes
Prepare horizontal, vertical and square video to give campaigns broad device coverage.
| Format | Size (px) | Ratio | Best for |
|---|---|---|---|
| Horizontal video | 1920 × 1080 | 16:9 | Recommended for in-stream and connected TV |
| Vertical video | 1080 × 1920 | 9:16 | Recommended for Shorts and mobile |
| Square video | 1080 × 1080 | 1:1 | Flexible across mobile surfaces |
| Companion banner | 300 × 60 | 5:1 | Optional desktop companion asset |
Use 1080p when possible. YouTube supports several ratios, but important text and logos should remain readable when the player changes shape.
Official specsX (formerly Twitter) ad sizes
Square and wide assets cover the main image and website-card formats.
| Format | Size (px) | Ratio | Best for |
|---|---|---|---|
| Square image | 1200 × 1200 | 1:1 | Strong default for image ads |
| Wide image | 1200 × 628 | 300:157 | Useful for landscape creative |
| Website card wide | 800 × 418 | 400:209 | Card with a website button |
| Website card square | 800 × 800 | 1:1 | Square card with a website button |
Image ads accept JPG and PNG, with a 5 MB maximum. An animated GIF uploaded as an image renders as a static image.
Official specsLinkedIn ad sizes
Use wide for classic sponsored content and square or portrait for stronger mobile presence.
| Format | Size (px) | Ratio | Best for |
|---|---|---|---|
| Landscape single image | 1200 × 628 | 300:157 | Standard sponsored content format |
| Square single image | 1200 × 1200 | 1:1 | Versatile feed creative |
| Portrait single image | 1200 × 1500 | 4:5 | Optimized for mobile feed space |
| Vertical single image | 720 × 900 | 4:5 | Alternative portrait export |
Single image ads support JPG, PNG and GIF up to 5 MB. Very tall images may only serve on mobile, so retain a landscape or square version too.
Official specsTikTok ad sizes
Full-screen vertical video is the priority; horizontal and square are fallback formats.
| Format | Size (px) | Ratio | Best for |
|---|---|---|---|
| Vertical in-feed video | 1080 × 1920 | 9:16 | Recommended full-screen export |
| Horizontal video | 1920 × 1080 | 16:9 | Supported landscape alternative |
| Square video | 1080 × 1080 | 1:1 | Supported flexible alternative |
Keep captions, logos and calls to action inside the central safe area so TikTok’s caption, profile and action controls do not cover them.
Official specsPinterest ad sizes
The 2:3 vertical Pin is the safest default for Pinterest’s image-led feed.
| Format | Size (px) | Ratio | Best for |
|---|---|---|---|
| Standard image Pin | 1000 × 1500 | 2:3 | Recommended standard Pin |
| Square image | 1000 × 1000 | 1:1 | Supported compact alternative |
| Full-screen video | 1080 × 1920 | 9:16 | Useful for immersive vertical video |
Images taller than 2:3 can be cropped in the feed. Put the main product and message in the upper two-thirds of a taller design.
Official specsSnapchat ad sizes
Design for a full-screen vertical canvas and keep controls clear of the edges.
| Format | Size (px) | Ratio | Best for |
|---|---|---|---|
| Single image or video | 1080 × 1920 | 9:16 | Primary full-screen ad format |
| Minimum image | 720 × 1280 | 9:16 | Minimum accepted image canvas |
A single-image creative is converted into a five-second video. Keep logos and important copy inside the visible safe area.
Official specsFour checks before you publish
- Preview every placement. Automated crops can differ from the file you upload.
- Protect the safe area. Keep logos, faces, prices and calls to action away from interface controls.
- Export at the recommended resolution. Minimum dimensions can look soft on high-density screens.
- Recheck official specifications. Platforms change placements and file limits regularly.
Ad size questions
One brief. Every size.
AdOptIQ recomposes your campaign for each selected platform and ratio, applying your brand kit while keeping copy clear of the key visual.